Audience perspectives of COVID-19 information centre on Facebook
نویسندگان
چکیده
COVID-19 pandemic has forced the most intelligent animal on earth to get into a quarantined state by maintaining social distance among them prevent spread of this deadly virus. Human civilization had faced similar kinds pandemics in past, but virtual networking was not prevalent, unlike today. While global crisis everyone remain indoor, media platforms, especially Facebook, came rescue homebound people continue fulfilling their needs. Facebook even gone step further stop spreading fake and unauthorized information opening up forum linked with internationally recognized health welfare organizations communicate disseminate authentic through ‘Coronavirus (COVID-19) centre’ Facebook. The research attempts emphasize features process gratification users have towards analyse impact awareness about COVID-19. It will also highlight how various audiences are reciprocating newly added feature whether Information Centre’ is considered as valuable source during pandemic. Further, study find out motivating take positive actions favour preventing virus encourage stay contamination.The aims help practitioners improving communication audience. explores audience's perspective available for experts verify deliver effectively.
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ژورنال
عنوان ژورنال: International journal of applied research
سال: 2021
ISSN: ['2394-7500', '2394-5869']
DOI: https://doi.org/10.22271/allresearch.2021.v7.i5e.8582